•PROJECT OVERVIEW

Laura Valerie Walker is a Highland-based director/producer/researcher. Her practice is informed by a strategic and curatorial approach to creating, a strong connection to the social and cultural narratives surrounding the work, and a deep curiosity about process.

•the challenge

What does it mean to be a feminist today? And how do you open up a story of family and generational change in a way that feels open and accessible, inviting reflection and conversation?

•my role

I developed a strategic marketing pack for a Creative Scotland funding application, shaping a considered approach to audience engagement across the full life of the production, from early invitation through to post-show reflection, and contributing to the development of outreach, partnerships and activity designed to foster meaningful, sustained connection.

•the story

The marketing pack focused on creating space for the play’s themes to feel accessible and recognisable, inviting audiences into reflection and positioning the production as a starting point for conversation. Through opportunities for engagement before, during and after the performance, the strategy encouraged meaningful dialogue, particularly between mothers and daughters, and extended the life of the work beyond the stage.